Currently the fastest-growing form of advertising, native advertising is sponsored content that blends in with the publication on which it appears. Unlike display or banner ads we've learned to ignore, native ads help advertisers reach and connect with their target audience by giving readers enjoyable and informative stories.
Formerly the senior native advertising editor for five women’s websites, I led a team of editors to conceptualize and pitch story ideas to advertisers based on their communication objectives, while accounting for each publication’s own brand and readers. With the help of Google Analytics, my teammates and I analyzed the trending stories of the websites to spot opportune topics to pursue. I also wrote strong, targeted headlines and edited the copy to ensure engagement and quality.
Before becoming the senior editor, I was a writer and copy editor of native advertisements.