Currently the fastest-growing form of advertising, native advertising is sponsored content that blends in with the publication on which it appears. Unlike display or banner ads we've learned to ignore, native ads help advertisers reach and connect with their target audience by giving readers enjoyable and informative stories.
Formerly the senior native advertising editor for five women’s websites, I led a team of editors to conceptualize and pitch story ideas to advertisers based on their communication objectives, while accounting for each publication’s own brand and readers. With the help of Google Analytics, my teammates and I analyzed the trending stories of the websites to spot opportune topics to pursue. I also wrote strong, targeted headlines and edited the copy to ensure engagement and quality.
Before becoming the senior editor, I was a writer and copy editor of native advertisements.
Solaire Resort & Casino wanted to promote its exclusive dinner prepared by Chef Jun Yukimura, the founder of the Michelin three-star restaurant Azabu Yukimura in Tokyo. To ensure that the story is evergreen, I pitched an article about Japanese culture and cuisine—something beloved to the readers.
Avon Fashions wanted to advertise its new line of fragrances. Given that Cosmo.ph readers don't know much about scents but want to have a signature fragrance, I pitched an article featuring "real women" and how they found their everyday scent. The article recommends trying the Avon scents to start with.
For Dove's "My Hair, My Say" campaign, I conceptualized the angle for this profile and created the interview questions. Since FemaleNetwork.com readers want to boost their careers, I decided to have a story that offers fresh career tips from someone who breaks the mold.
Content marketing involves conceptualizing and creating engaging content related to a brand's products and services. It helps brands grow their followers and sustain their existing audience. By planning, writing, and editing relevant articles and social media posts, I have boosted the content marketing endeavors of some of the Philippines' biggest companies (such as Globe Telecom and Shipping Cart) and growing B2B and B2C enterprises.
To market itself as a brand that catered to Filipino families, NutriAsia wanted to produce a calendar that doubled as a family activity book. As the managing editor of this project, I took charge of integrating NutriAsia's products into the activities and editing the copy.
This Facebook post sought to increase engagement on Kuro.pro's Facebook page and boost sales for its online psychology seminars. I wrote the copy and created the visuals.
In time for Halloween and to encourage people to stream movies through Globe's internet services, I wrote a listicle of must-watch Filipino movies.
Researchers, businesses, publications, and institutions have entrusted me to copyedit and proofread their written work.
I've written for Cosmopolitan Philippines, Town&Country Philippines, Rogue, and Globe Telecom, among others. I cover health, lifestyle, and relationship stories with the goal of informing, entertaining, and empowering my readers.
With a bachelor of fine arts degree in creative writing, I specialize in nonfiction, and my personal essays oftentimes borrow from conventions of poetry. In 2014, I graduated cum laude from Ateneo de Manila University and received the Loyola Schools Award for the Arts for Creative Writing for my nonfiction. My work has appeared in the poetry journal High Chair, the online prose journal Plural, the literary publication of Ateneo de Manila University Heights, and in the seminal poetry anthology The Achieve Of, The Mastery: Filipino Poetry and Verse from English, mid-'90s to 2016.
If you're looking for a writer, editor, or proofreader, just reach out! I'll get back to you shortly.
