Stephanie Shi

Currently the fastest-growing form of advertising, native advertising is sponsored content that blends in with the publication on which it appears. Unlike display or banner ads we've learned to ignore, native ads help advertisers reach and connect with their target audience by giving readers enjoyable and informative stories.

Formerly the senior native advertising editor for five women’s websites, I led a team of editors to conceptualize and pitch story ideas to advertisers based on their communication objectives, while accounting for each publication’s own brand and readers. With the help of Google Analytics, my teammates and I analyzed the trending stories of the websites to spot opportune topics to pursue. I also wrote strong, targeted headlines and edited the copy to ensure engagement and quality.

Before becoming the senior editor, I was a writer and copy editor of native advertisements.

Samples upon request.

Content marketing involves conceptualizing and creating engaging content related to a brand's products and services. It helps brands grow their followers and sustain their existing audience. By planning, writing, and editing relevant articles and social media posts, I have boosted the content marketing endeavors of some of the Philippines' biggest companies (such as Globe Telecom and Shipping Cart) and growing B2B and B2C enterprises.

Samples upon request.

Researchers, businesses, publications, and institutions have entrusted me to copyedit and proofread their written work.

I've written for Cosmopolitan Philippines, Town&Country Philippines, Rogue, and Globe Telecom, among others. I have covered health, lifestyle, and relationship stories with the goal of informing, entertaining, and empowering my readers.

Samples upon request.

With a bachelor of fine arts degree in creative writing, I specialize in nonfiction, and my personal essays oftentimes borrow from conventions of poetry. In 2014, I graduated cum laude from Ateneo de Manila University and received the Loyola Schools Award for the Arts for Creative Writing for my nonfiction.