Currently the fastest-growing form of advertising, native advertising is sponsored content that blends in with the publication on which it appears. Unlike out of place display or banner ads we've learned to ignore, it helps advertisers reach and connect with their target audience while giving readers stories they can enjoy and benefit from.
As a senior native advertising editor for five women’s websites, I lead a team of editors to conceptualize and pitch story ideas to advertisers based on their communication objectives, while accounting for each publication’s own brand and readers. With the help of Google Analytics, my teammates and I analyze the trending stories of the websites to spot opportune topics to pursue. I also write strong, targeted headlines and edit the copy to ensure engagement and quality.
Before becoming a senior editor, I was a writer and copy editor of native advertisements.
Solaire Resort & Casino wanted to promote its exclusive dinner, prepared by Chef Jun Yukimura, the founder of the three-Michelin star Azabu Yukimura in Tokyo. To ensure that the story is evergreen, I pitched a story about Japanese culture and cuisine—something beloved to the readers.
Avon Fashions wanted to advertise its new line of fragrances. Given that Cosmo.ph readers don't know much about scents but want their signature fragrance, I pitched an article featuring "real women" and how they found their everyday scent. The article recommends trying the Avon scents to start with.
For Dove's "My Hair, My Say" campaign, I conceptualized the angle for this profile and created the interview questions. Since FemaleNetwork.com readers want to boost their careers, I decided to have a story that offers fresh career tips from someone who breaks the mold.
I've written for Cosmopolitan Philippines, Town&Country Philippines, Rogue, and Globe Telecom, among others. I cover health, lifestyle, and relationship stories with the goal of informing, entertaining, and empowering my readers.
This discusses the basics of depression right after TV host and comedian Joey de Leon made misinformed remarks on the disorder on national television.
This piece explores why Filipinos seem to salute people who throw their lives or their dignity away for the love of a particular person, and strives to draw the line between perseverance and stubbornness in courtship.
A feature article on Dian Hanson's coffee table book Lesbians for Men.
With a bachelor of fine arts degree in creative writing, I specialize in nonfiction, and my personal essays oftentimes borrow from conventions of poetry. In 2014, I graduated cum laude from Ateneo de Manila University and received the Loyola Schools Award for the Arts for Creative Writing for my nonfiction. My work has appeared in the poetry journal High Chair, the online prose journal Plural, the literary publication of Ateneo de Manila University Heights, and in the seminal poetry anthology The Achieve Of, The Mastery: Filipino Poetry and Verse from English, mid-'90s to 2016.
A work of prose poetry that aims to capture the flurry of emotions that sometimes underlies silence.
A personal essay written in vignettes, this piece explores the change in family dynamics and the idea of home as one grows older and moves from one house to another.
This personal essay explores how the body, like land, must be taken care of.
If you're looking for a writer, editor, or proofreader, just reach out! I'll get back to you shortly.
