Thoughtful Gift Ideas for Every Member of the Family
Solaire Resort & Casino wanted to promote its exclusive dinner prepared by Chef Jun Yukimura, the founder of the Michelin three-star restaurant Azabu Yukimura in Tokyo. To ensure that the story is evergreen, I pitched an article about Japanese culture and cuisine—something beloved to the readers.
Avon Fashions wanted to advertise its new line of fragrances. Given that Cosmo.ph readers don't know much about scents but want to have a signature fragrance, I pitched an article featuring "real women" and how they found their everyday scent. The article recommends trying the Avon scents to start with.
For Dove's "My Hair, My Say" campaign, I conceptualized the angle for this profile and created the interview questions. Since FemaleNetwork.com readers want to boost their careers, I decided to have a story that offers fresh career tips from someone who breaks the mold.
For Cream Silk's native advertisement on FemaleNetwork.com, I ghost-wrote an open letter for Miss Universe 2015 Pia Wurtzbach.